Scarab Research has come to know Bookline.hu as a highly engaged, reasonable and effective company managed by some excellent people, and we think they fully deserve the recognition. And of course, we also take some vain pride in this achievement, thinking that the successful introduction of the Scarab Platform to Bookline.hu’s storefront did contribute somewhat to their overall success. Indeed Bookline.hu launched its Scarab-powered product recommendation service a mere 5 months ago, and we are happy to report that the first results are spectacular. With the Scarab Platform, Bookline.hu realized a 54% growth in sales made through product recommendations and a 52% growth in the average order value of shopping carts containing recommendations. Furthermore, in this short period of time, Bookline.hu has managed to fully recoup its investment related to adopting the Scarab Platform – in these times of global recession, we consider this to be a major result.

The Online Business of the Year Award is sponsored by Hungary’s CIB Bank and was distributed for the fifth time this year. Nominees are selected through a public vote, and a selection of the top 10 nominees are judged by a panel of experts.