Privacy Policy

Privacy Policy for Scarab Personalized Ads

1. Introduction

We, Scarab Research, hereby present our Privacy Policy for online personalized advertisements.

Scarab Research safeguards the privacy of users regardless of their residence or location and Scarab Research ensures the right for privacy, the rights and data of its users during and following the use of any of our services. This Privacy Policy deals with information (referred to as “data” below) that may be collected by Scarab Research.

2. Services

We create personalized advertisements. We work with online partners to build advertisements for their website visitors or prospects and with publishers to display personalized advertisements.

Our aim is to deliver advertisements by displaying products and/or personalized banners that you might be interested in, based on your recent browsing behaviour. In practical terms, you visit and browse on Website A and, on a subsequent online visit to Website B, you will see ads personalized based on your browsing history on Website A.

With our service, you should receive personalized ads that are more relevant for you than the standard advertising you would receive without using our service.

3. Technology

To enhance your online experience, and to understand and save your preferences for future visits and compile aggregate data about site traffic and site interaction, we use “browser cookies”.

Our service “tags” visitors to its partners’ websites with anonymous browser cookies. Users tagged by our service are given an anonymous identifier. We do not collect any personal data, such as your name or address.

The browser cookies track the products viewed by the visitor and pages visited of the partner for whom we deliver ads.

4. Cookies

A cookie is a small text file stored on a user’s computer for record-keeping purposes. There are two types of cookies:

Our partners’ advertisements are displayed on many websites, as publishers. These publishers may also place cookies on your browser. With any comments or queries in relation to such cookies of the publishers, please contact such publishers.

5. Use of anonymous data

We collect only anonymous data through anonymous cookies that record:

We do know that the internet browser you are using has visited one of our partner sites in the past 13 months.

We do not know who you are, your name, your address, your place of work, your date of birth, your e-mail address or any other personally identifiable information about you. We do not use or store your IP address for targeting purposes. IP addresses are solely used to detect and prevent fraud.

We do not collect sensitive information (e.g. religion, political opinion, health).

We collect cookie information to increase the relevancy of the ads being displayed to you. The data we collect is also used for reporting purposes, to give our clients and partners information about the performance of their advertising campaigns, and to improve performance.

We do not create segments to specifically target children under 18 years old.

We do not process any information which could be used, directly or indirectly, with the help of a third party or otherwise, to determine the identity of users.

We do not share any information collected with third parties except with our subsidiaries or affiliated companies, contracted service providers.

6. Opt-out

If you no longer want Scarab Research to use your anonymous information to determine what advertisements to show you on websites, you can opt out using the checkbox below.

Please note that this procedure prevents personalization of ad contents displayed by Scarab Research. This opt out relies on a persistent cookie. Therefore, if you wipe all your cookies or use another browser or computer, we will no longer know that you have opted out.

You can configure your web browser to remove cookies by following the directions provided in your Internet browser’s “help” section.

7. Security

We apply industry standard physical, electronic, and other procedures to safeguard and help prevent unauthorized access, to maintain data security, and to correctly use the information we collect online. However, third parties may unlawfully intercept or access transmissions or private communications, abuse or misuse your information collected from your communication with our sites. Accordingly, we do not warrant or represent that the information or communications disclosed to us will remain private.

Our persistent cookies expire in 13 months from the date of their latest update. We retain IP addresses for 3 months. In the case of fraud detection, this term may be extended for the purpose of investigation.

8. Amendments

We may update or amend our Privacy Policy. In such cases, we will publish any updates or amendments so that you are notified of what information we collect, how we use it, and subject to what conditions, if any, we disclose it. Please check the website of Scarab Research for the latest version of the Privacy Policy.

9. Contact

Should you have any queries to this Privacy Policy, please contact us at the below address: privacy@scarabresearch.com.

January 23, 2013.